Today, business owners and marketers are making it, thanks to their websites that do well on search engines. Undoubtedly, an optimized website is all that you require to make your marketing quest a success. Every day, we need some critical information. Maybe it is ‘web development company,' ‘best web design firm in London,' how to build an ecommerce store' or ‘java around me.’ What is the solution? We do a quick Google search and get the results. There will be a lot of information available, but Google will rank what it thinks is the most relevant as per your word or phrase choice. If you have a website, I am sure you want it to be among the search results Google will offer. You don’t want your website to be a mess nor miss out on maximizing those revenue opportunities. This article will shed light on the tips you can follow to optimize the visibility of your website.
- Make sure the content of your website is relevant.
As already pointed, Google will give results that it deems relevant. There are myriads of information available for a given search, but only what is applicable for the particular search is presented. So scrutinize your content while presenting it, ensuring that your website will match their search and rank in the search results when people search for something. Do not fill your web page with a lot of information that is meaningless concerning your topic. What you discuss should be what is intended for the subject – do not divert. You'd rather do short, clear yet relevant, instead of voluminous but irrelevant.
- Pay attention to the quality of your web content.
It is conventionally agreed that keywords will help improve your website but not always. However, there is a catch to this assumption. Recent studies have shown that Google peers into the web content in ranking search results to see whether it is whole and of good quality. Keywords that are popularly used today only will not help to optimize your search engine. The content has to be real. Present what is meaningful and helpful and will suit a searcher's intent. With this, you are increasing chances of your work being among those which Google will rank upon search. Are images part of the content? Are they adequately tagged? An affirmative to those questions will optimize your website.
- Ensure the website is of good speed
The content is relevant. The information available is meaningful and wholesome. Is that enough? There is something still – the speed of the site. Honestly, it is annoying to wait for five minutes or so for a website's content to load. When I have to wait for that long, I get irritated, and I guess you do too. Well, it is not our problem. The truth is, gone are the days when you will have to keep your eyes on the computer waiting for content to load. So, get rid of anything that will slow the site contents from loading.
- Make user-experience adorable
You must ensure that people using your content will find your website friendly. Provide features for navigation on the web page. Ascertain users of the safety of your site. Does your information look like ‘any other?’ Well, there will be no points for it. Do you have ads constantly popping and blocking content? I find that unbearable. You have to commit your time and effort in making the user experience smooth.
- Make your content presentable in multiple media and multiple channels.
Different people will use different devices to access your site. Others use mobile, some tablets and computers. Ensure that what you have on the page can fit in any screen size – be it a phone, tablet, or laptop. In case your content is presented in video form, optimize the video to increase the chances of it appearing first in the search results. Do not focus on Google only. Avail your content on other platforms like Facebook, LinkedIn, Twitter, and Pinterest. If possible, do offline sites like radio and TV adverts too. The more people see it, the more they will search for it, increasing the chances of its optimization.
- Work on your URLs
Make it easy for your users to know what the content is about, merely by reading the URLs. Imagine that your URL is not readable – it has numbers all over. That is confusing. When users get confused, search engines get more confused since they are not human. A short and exact URL is better. The users can remember it long after using it and can recommend it to others. That optimizes your website on search engines.
- Be consistent with content production and publishing.
Unique and engaging content is what every user is looking for. Interestingly, how unique your content is tells a lot about what it will reap in the freshness score. Avoid duplicating information from other sites since this will cost you. Google will scrap it off! To avoid falling in this trap, consistently work on producing fresh and unique content.
- Increase the authority of your website
When you apply the above tips, you are good to go. Other authoritative sites will link people to your website. When they use your site as a reference for some meaningful work, people trust your site even more. This makes it do well on the search engine. Do not forget to link your users to other sites for further reference. When you connect them, it makes your site more authentic.
The search results you see appearing when you type something on your browser don’t get there by chance. The site owners have worked tirelessly to attain that. Aspiring for the same? Do not worry, the eight tips above will help you improve your website and make it do well on the search engine. Ensure that you have quality and relevant content – avoid duplication from other websites. Do away with anything that will slow down your content from loading. Make your URLs readable and memorable to your users. Exert yourself in producing fresh and unique content to increase your freshness score. With this, you will improve your rankings in the search engines.