IT Blog

Jennifer Lopez and Maluma on Heating Up Hollywood and Opening Doors for Latin Artists

With their forthcoming film 'Wed Me,' Jennifer Lopez and Maluma are carrying Latin music lyrics to the big screen when the craving for tunes in Spanish has never been higher — and Hollywood is prepared to trade out.

Last October, Maluma was in a sold-out show at New York's Madison Square Garden when he drew out an unexpected visitor: old neighborhood legend Jennifer Lopez lyrics, who looked plainly like the sovereign of the city in a spiky brilliant outfit and headpiece that coordinated with Maluma's glittery overcoat. They duetted on "No Me Ames," a melody from her first collection — a gathering of two Latin geniuses at the tallness of their forces. Maluma was visiting on the side of 11:11, his third sequential No. 1 on Billboard's Top Latin Albums graph, while Lopez had finished her own field visit prior that year — her first trip since her blockbuster Las Vegas residency dispatched in 2016.

Fans with camera telephones close by weren't the only ones recording the occasion. The two stars were shooting the exhibition for their impending film, Marry Me, and had recorded another scene — set to an at this point unreleased tune — during sound actually look at prior that day. Anticipated dramatic delivery on Valentine's Day 2021, the film stars Lopez as a pop star who, in the wake of discovering that her artist sweetheart Bastian (played by Maluma in his initially featuring job) has been undermining her, chooses to take a fan holding a "Wed me" sign (Owen Wilson) up on his proposal in a hurried demonstration of retribution.

The film, created by Lopez's Nuyorican Productions and circulated by Universal Pictures, is anything but a melodic, however it intensely consolidates music and singing in a manner not found in a Lopez vehicle since she broke out with Selena, the 1997 biopic of the Tejano symbol. It's additionally a milestone second for Latin portrayal in film: According to the University of Southern California's Annenberg Inclusion Initiative, of the 3,891 talking characters in the best 100 movies of 2019, just 4.9% were Hispanic/Latino, contrasted and 65.7% white, 15.7% Black and 7.2% Asian — regardless of the way that Latinos are the biggest minority in the country (18% of the populace, as indicated by a U.S. Evaluation Bureau gauge from this year). Having two Latino leads among the top-charged names is particularly uncommon, as indicated by Elaine Goldsmith-Thomas, Lopez's creating accomplice. "It is our commitment as individuals who work with ethnic minorities to enhance them and give them their legitimate spot," she says.