Image by Mudassar Iqbal from Pixabay
A well-designed website to showcase your business is essential in today’s market. Not only can a website provide a way for customers to discover and interact with your business, but a well-designed website can be the most important component in your company marketing strategy.
Unfortunately, a badly designed website can also cost you in customers and your search engine ranking. Here are five common website design mistakes that can damage your Google ranking and how to fix them.
- Not Optimizing for Mobile Devices
It is important to know that almost half of the web traffic in the world comes from mobile devices. If your website is not mobile-friendly, or not optimized for mobile devices it can make it very difficult for your customers on mobile devices to use your site. Slow loading times or graphics and buttons that don’t work properly can lead to high bounce rates which can easily hurt your Google rankings.
Fortunately, optimizing your website for mobile devices is an easy fix. Think mobile-first when designing your website or work with an expert to help you put it together. Search for Who is John Vuong for an example of a team that can help you optimize your site for mobile devices.
- Not using Your website to Drive Customers for your content Strategy
The best way to improve your Google rankings is to appear as an expert in your field. So be sure that your website also showcases your industry knowledge and insight. A great way to do this is through blog posts. You can link this relevant content back to the services your business offers.
It is important to have a marketing strategy for your business and you need to use your website design to help achieve this strategy. Make sure your pages and directing customers where you want them to go. If your goal is to sign people up for your mailing list, make sure the pages direct customers to a link.
Image by Pete Linforth from Pixabay
- Not Using Internal Linking
You’ve got attractive pictures, and informative content on your site, you’ve even started a blog with important posts about current events on your website. Make sure with all this great content you are using the right keywords linking to your pages and posts together in an effective way. Have a navigation bar at the top with the most relevant information and help.
Some users may find your page through a keyword Google search, for example “Dental SEO Hamilton” once they are on your site, make it easy for them to find more information about your company by including links on the page. This will help them stay on your page longer which leads to an increase in sales. Linking also helps search engines find your new content.
- Not working SEO into every part of Your Website from the Beginning
Many companies’ hires web design services for their website to look good and functions well and then they try to add in SEO once the website is complete. This can be a mistake. SEO works best when it is integrated into every part of the website. SEO Services Guelph makes sure that the SEO works with the content, the developers and the marketing team. Think SEO right from the beginning.
- Missing Technical Errors
Make Sure Your Site Works. This is important for your visitor experience and your Google ranking. If your visitors are frustrated by your site, they won’t stick around very long. This affects your bounce rate and Google ranking.
It is important to do regular audits of your site to fix broken links and technical errors. It is also important that your site is loading at the right speed and that add ons and extra videos and images aren’t slowing your site down.